It all started with a dream…a phrase commonly heard when speaking of aspiring entrepreneurs, and one that definitely applies to Jake Corrent and Kyle Brown – owners of the clothing brand Rare Society. With nothing but an idea which stemmed from a road
trip to California and the drive to create something exclusive and unique, Corrent took it upon himself to design a brand that really meant something to him. Rare Society was then created with the name stemming from the concept of dream fulfillment. Those who wear the brand are those who share mutual ethos and ideology on life and strive to reach their goals. With the tag line “The Resilient and the Relentless”, Rare Society speaks to individuals who are willing to take chances and strive to reach their full potential, a concept that Corrent is all too familiar with.
With approximately $200, Corrent was able to produce his first run of authentic logo tees, the same one that he would sell out of his backpack around the University of Windsor campus and eventually in a local Windsor boutique, BB Branded. Corrent was eventually able to offer more products to the brand’s supporters such as hoodies and tank tops. The local popularity that Rare Society gained in a short period of time, along with the pressure of singlehandedly keeping up with demands allowed room for Brown to come in and add his touch to the brand. Since then, the duo has been working on continuously growing the brand with each seasonal collection. Rare Society’s first winter collection that released this past January yielded a great response from not only the local community, but internationally as well. The brand will be releasing “The Dauntless Collection” early July which Corrent and Brown state showcases the brand’s true identity for quality and style
Rare Society is quickly making its mark in the local fashion scene and surrounding areas. With comfortable high-quality and stylish street wear styles, Rare Society is officially on the map as the next brand to look out for this year. To learn more about the brand, visit their website www.raresociety.com and stay tuned for the launch of The Dauntless Collection.